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PGI launches 'Show me the Platinum' contest

August 16, 2007

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New York—At a celebration following the JA New York Summer Show, Platinum Guild International USA (PGI-USA) introduced several new promotional initiatives, including the "Show me the Platinum" program, designed to reward manufacturing sales representatives and retailers for their passion for platinum.

As part of the contest, sales representatives are being asked to be on the lookout for platinum signage in the bridal displays of their retail customers. To be considered, representatives need to take a digital photo of each platinum bridal display they see, and then submit entries to PGI-USA's Web site, Platinumguild.com. The representative with the most entries will win a five-day trip for two to Le Méridien Resort and Spa in Cancun, Mexico. The runner-up will receive a $500 Bloomingdale's gift card.

Retailers are being asked to show off their platinum displays by showing signage clearly identifying their platinum bridal jewelry. A panel of judges will choose the top three displays, and winners will receive a platinum facilitated in-store training program, a visit by a "mystery shopper" and a listing on the Web sites Preciousplatinum.com and Engagementguide.com.

The contest was launched at PGI-USA's July 30 celebration and will continue to run until Dec. 31.

Also at the party, PGI-USA toasted a group of sales professionals who have already demonstrated their dedication to increasing platinum awareness among retailers. Representatives from such companies as A. Jaffe, Beaudry, Gumuchian, Judith Conway, Kwiat, Lieberfarb and Ritani, to name a few, were recognized.
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