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Boucheron follies

July 23, 2008

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Boucheron has a scheduled a full calendar of events in celebration of its 150th anniversary, Fashion Week Daily has reported.

The jewelry house is launching L'Art de Boucheron, a collection designed by world-renowned artists and craftsman at its Place Vendome atelier.

The brand also collaborated on the upcoming performance of a burlesque show entitled Désir, which features aerial and acrobatic acts from Paris. Désir begins its run in New York City at South Street Seaport on Aug. 6.

Also taking place in New York City is a more elaborate celebration that will coincide with Mercedes-Benz Fashion Week.
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