Sharon Stone new face of Damiani

June 24, 2008

Sharon Stone, above and below, in new ads for Damiani.

Beverly Hills, Calif.—Damiani has chosen iconic screen siren Sharon Stone as the new face of the Damiani brand.

The brand officially introduced its new advertising campaign at a press event on June 19 at Damiani's Beverly Hills, Calif., store. In attendance were members of the news media, along with Stone, Silvia Damiani, a third-generation member of the Damiani family, and Antonio Pavan, chief executive officer and president of Damiani USA.

Guests attending the event watched as Silvia Damiani introduced the campaign, while images of Stone were revealed on large plasma screens.

The campaign epitomizes female icons throughout legend and history, with images inspired by the biblical figure Eve, Amelia Earhart and today's modern woman, who the brand said in a media release is "unique and as strong as the 'every' woman."

Renowned photographer Solve Sundsbo shot the campaign, with Stone wearing jewels from Damiani's most important collections.

"Damiani campaigns have always featured women with strong personalities and natural beauty," the brand said in the media release. "This is a unique campaign, one of great impact as Sharon Stone perfectly interprets the house's style."