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HOTJ stock price not Nasdaq-compliant

November 01, 2007

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West Hollywood, Calif.—House of Taylor Jewelry received notice from the Nasdaq Stock Market on Monday that the company is not in compliance with the minimum bid-price requirement for continued listing under Nasdaq Marketplace Rule 4320(e)(2)(E)(ii).

Under the rules set forth by the Nasdaq Listing Qualifications Department, issuing this notice is customary practice when a Nasdaq-quoted company's closing price has been less than $1.00 per share for 30 consecutive trading days.

According to the notice, House of Taylor Jewelry has 180 calendar days, or until April 28, 2008, to regain compliance. If, at any time before April 28, 2008, the bid price of the company's stock closes at $1.00 per share or more for a minimum of 10 consecutive business days, Nasdaq staff will provide written notification that the company is in compliance.

If compliance with the rule cannot be demonstrated by April 28, 2008, Nasdaq staff will determine whether or not House of Taylor Jewelry meets the Nasdaq Capital Market initial-listing criteria set forth in Marketplace Rule 4310(c), except for the bid-price requirement. If the company meets the initial-listing criteria, Nasdaq staff will notify House of Taylor Jewelry that it has been granted an additional 180-calendar-day compliance period. If the company is not then eligible for an additional compliance period, Nasdaq staff will provide written notification that House of Taylor Jewelry's securities will be de-listed. In that event and at that time, the company may appeal to a Nasdaq Listing Qualifications panel.

The Nasdaq letter does not affect the listing of the company at this time, and House of Taylor Jewelry's shares will continue to trade on The Nasdaq Capital Market under the symbol "HOTJ."

House of Taylor Jewelry is a Los Angeles-based international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, along with members of the Abramov family. It serves fine-jewelry retailers worldwide with diverse jewelry collections marketed under the trademarked brands Elizabeth, House of Taylor Jewelry and Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry. For more information, visit the company's Web site, Hotj.com.
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