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Longtime Italian jewelry industry figure dies

April 08, 2008

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Lodi Vecchio, Italy—Luciano Arati, a figure at jewelry trade shows all over the world and noted for his signature pipe, died in February in his native Italy. He was 77.

According to a tribute published by National Jeweler sister publication Europa Star, Arati, a native of Lodi Vecchio, Italy, began his career in the jewelry industry at age 15 working for the publication L'Orafo Italiano.

At 17, he began selling advertising space for the magazine, a job he held until the early 1970s. At the same time, he also worked in the furniture sector, marketed gold- and silver-smithing and became known as a prolific journalist.

By the early 1980s, according to Europa Star, Arati's byline appeared in the world's major jewelry and watch publications, including Europa Star, Couture International Jeweler and JCK, among others.

In 1972, he started his own advertising agency, Studio Luciano Arati, and also began working as a press attaché for Italian exhibitors at the jewelry fair in Basel, Switzerland. A few years later, he became the coordinator for these exhibitors, working with the Basel show until 2002.

As his advertising business prospered, Arati became the representative for Italians to events and trade fairs all over the world, including the JA New York shows and JCK Las Vegas.

Over the last few years, Arati's children gradually assumed most of the workload, Europa Star reported.

But Arati, known as the "gentleman with the pipe," still continued to travel the world to visit old friends and trade shows, which he considered a little bit like "his" shows.
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