Jewelry designers urge public to 'Think Pink'

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Jewelry designers urge public to 'Think Pink'

August 18, 2008

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New York—Jewelry designers Jane Basch and Andrea Candela have each announced new jewelry collections that will benefit Susan G. Komen for the Cure, an organization dedicated to the fight against breast cancer.

Basch's latest collection is called "Tribute," symbolizing the importance of thinking positively, even under the direst of circumstances, Basch says.

Although October is officially breast cancer awareness month, Basch believes that people should "Think Pink" all year long. For every piece purchased from the Tribute collection, Basch will contribute 5 percent to the Komen foundation.

A portion of each sale from Candela's limited-edition "Pink Ribbon" collection, which includes a bracelet and two pendants accented with a pink ribbon, will also be donated to the Komen foundation.

Each bracelet is made of sterling silver, enamel and stainless steel, and retails for $50 each. The pendants, which retail for $100 each, are crafted from sterling silver and hang from a pink silk cord.

Candela's collection is sold exclusively in authorized retailers throughout the United States. For more information, visit the Andrea Candela Web site, AndreaCandela.com.

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