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Dogeared sales up 80 percent in '08

March 04, 2009

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Los Angeles--Dogeared, a fashion brand that creates handcrafted jewelry and gifts, saw sales increase 80 percent in 2008, marking the company's fourth year of substantial growth.

The company said its expanded international network, increased presence with national retailers and a redesigned online flagship store, all contributed to its record-breaking year.

Dogeared's online flagship store alone, Dogeared.com, saw sales increase 125 percent in 2008, due to additional product, upgraded shopping features, a blog and other social-networking functionality, the company said in a media release.

"We design our line so that retailers can put together compelling merchandise displays and show different stories at a variety of price points," Dogeared founder and designer Marcia Maizel-Clarke said in a media release. "In today's economic environment, we must look at how we can bring value to our retailers and our customers. We strive to do this through design that captures key trends, the use of recycled and repurposed materials, and meaningful cards and concepts."

Dogeared uses 50 percent recycled and refined silver in its jewelry and has set goals to increase that percentage. Gift boxes have been redesigned to reduce the amount of cardboard used, the wholesale catalogs are printed on paper made from mixed sources from well-managed forests and recycled fibers, and much of the leather used is repurposed.

For more information about Dogeared, visit its Web site, DogearedWholesale.com.
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