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The Frost on the cake

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June 19, 2008

Lisa Salzer, the founder of high-end custom-jewelry line Lulu Frost, is increasing the brand's visibility beyond Bergdorf Goodman, Fashion Week Daily reported.

Her collection of 14- and 18-karat gold number pendants representing rooms at the Plaza Hotel will be sold in the hotel's new boutique opening in September.

She also created an exclusive line entitled Secret Garden by Lulu Frost for retailer Urban Outfitters. The cost-friendly collection includes three necklaces, two earrings and charms complementary to the theme, and it will be available in November.

In addition, Salzer's showroom has been moved from her East Village apartment to a Soho loft.
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