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Silver Marketing Initiative expands reach

March 13, 2009

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New York--The recently launched Silver Marketing Initiative (SMI) is expanding its outreach to the jewelry industry.

The SMI started off 2009 with an exhibit at the recently concluded Manufacturing Jewelers and Suppliers of America (MJSA) Expo Show, held at the Jacob K. Javits Convention Center in New York City.

Michael Barlerin, chief executive officer of Michael Barlerin Associates LLC, who was appointed to develop and administer the SMI, said of the exhibit at MJSA Expo: "We were extremely gratified by the industry's enthusiasm for the SMI. The two most frequent voiced comments were, 'It's great that there is now an organization whose objective is the promotion of silver jewelry' and 'The timing for an initiative such as this couldn't be better. It is definitely the Season of Silver.'"

Plans are now being finalized for participation in both the JCK Las Vegas show in May and in the JA New York summer show in July.

The SMI's short-term objectives, in what Barlerin referred to as a "Silver Stimulus Plan," include expanding the number of participating designers and branded lines, further developing the SavorSilver.com Website and introducing the new Silver Mark at retail.

The SMI, an initiative of the Washington, D.C.-based Silver Institute, was launched in July 2008.

For more information about the SMI, contact Michael C. Barlerin, Michael Barlerin Associates LLC, 770 Lexington Ave., 6F, New York, NY 10065, (212) 935-6000 ext. 265, mbarlerin@consultmba.com.
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