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New Moissanite jewelry line to launch on HSN

November 16, 2007

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New York—Josephine Lee, owner of Joalan Design, will unveil her newest line, "Moissanite by Joalan," exclusively on HSN, which will include rings, earrings and pendants set in 14-karat gold, with prices ranging from $499 to $3,499.

She will be introduced and joined by Bob Thomas, chief executive officer of Charles and Colvard—the sole-source of lab-created Moissanite worldwide—to showcase her line, which will appear on HSN on Nov. 20 at 1 a.m., 10 a.m. and 9 p.m., as well an on the HSN Web site, HSN.com.

Thomas said they are excited to unveil the line.

"Josephine designs every piece of jewelry with our core customer in mind, the self-purchasing woman, and these new pieces demonstrate the incredible brilliance, value, style and beauty that is Moissanite," Thomas said in a pres release.

This launch will only draw more attention to Moissanite, which continues to increase in consumer awareness.

In October, Charles and Colvard issued a tracking survey that revealed the consumer-awareness level of Moissanite was nearly 20 percent, a big step up from January 2007, when there was only a 10.5 percent consumer-awareness level reported, and January 2006, when the level was at 7.8 percent. In addition, roughly 10 percent of respondents indicated they were extremely or very interested in owning Moissanite jewelry versus 3 percent in January 2007 and 2 percent in January 2006.

"These results are quite gratifying and show that our efforts to add doors and our work with retailers on promotional campaigns are having a positive impact on the consumer," Charles and Colvard President and Chief Marketing Officer Dennis Reed said in a media release.
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