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Cartier's Love logs on

June 07, 2007

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This Friday, Cartier launches Love.cartier.com, its new Web site that explores the question "How far would you go for Love?" Two-minute films about topics from forgiveness to declarations make up one component of the site. Each of the 12 black-and-white films features a red object such as a balloon or scarf that connects each vignette. A "Love Gallery" with contemporary art from artists whose work has been exhibited at the Cartier Foundation in Paris is also featured.

For Love Day 2007, Cartier introduced a new set of $475 bracelets, a yellow-gold cuff, a reversible "Love" pendant and a new "Love Charity" bracelet. This Friday, 10 percent of sales from the entire collection will go to the partnered charitable organizations. In 2006, Cartier donated more than $1.2 million from Love Day proceeds. Cartier's Manhattan boutiques will donate a portion of the sales from the Love Charity bracelets sold in its stores to The Mayor's Fund to Advance New York City's Material for the Arts Program.
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