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Platinum margin exceeds national average, says PGI

December 13, 2006

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New York—Platinum offers a strong profit center for retail jewelers, according to the Platinum Guild International (PGI).

The recently released Jewelers of America Cost of Doing Business Survey, 2006 reports that platinum jewelry's gross margin, at 50 percent, exceeds the national average and ranks above loose diamonds, diamond jewelry, timepieces, watchbands and estate/antique jewelry.

PGI claims that platinum's reputation also enhances a consumer's valuation of stores that carry a well-stocked selection, and increases jewelers' profits and sales associates' commissions by encouraging higher-priced transactions.

PGI also touts the year-round allure of platinum bridal jewelry and its ability to grow long-term jeweler-customer relationships and encourage follow-up sales of wedding bands and anniversary gifts. The Condé Nast Bridal Group reports 81 percent of bridal customers want platinum jewelry.

PGI, the marketing arm for the worldwide platinum-jewelry industry, is dedicated to supporting and promoting platinum sales.
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