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Samuel B, Zales host star-studded jewelry launch

April 13, 2009

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Actresses Christina Moore (left) and Missy Pyle (right) with Samuel B's Samuel Behnam at the Sundance Film Festival.

Park City, Utah--Jewelry designer Samuel B and Zales joined forces this year to launch a new collection of Samuel B jewelry available exclusively at Zales' top 120 stores nationwide.

To kick-off the launch, the team hit snowy Park City, Utah, to host a gift suite during the Sundance Film Festival, held Jan. 15-25. The suite was visited by celebrities, stylists, TV hosts, producers and directors, including E! Entertainment's Ashley Gorse, actors Ralph Macchio, Missy Pyle and Christine Moore, and singer Christina Millian, among others.

Among the pieces that guests got to take home were Samuel B's signature Balinese handcrafted silver and gold creations featuring diamonds and gemstones.

Representing the company at this year's festivities were Samuel B's namesake, Samuel Behnam, plus Shawn Behnam, Matthew Behnam and Robert Manse.
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