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Montblanc introduces women's diamond jewelry

August 06, 2007

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According to the Bangkok Post, Montblanc introduced a diamond-jewelry line in Thailand during the first quarter of this year. The line is intended to entice women ages 30 and over who are purchasing pens for men as gifts to buy something for themselves, says Montblanc product manager Srocha Laysuwan.

Laysuwan also reports that 50 percent of the company's total turnover in Thailand is derived from pens, 25 percent from watches and the remaining 25 percent from high-end jewelry, leather and accessories. She adds that "long-term brand value and reputation will help the company become an alternative luxury brand not only for pens but also for jewelry."
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