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WJA DIVA design competition goes platinum

February 21, 2007

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Las Vegas—The 2007 Women's Jewelry Association (WJA) DIVA design competition will focus on platinum bridal designs with the theme "Two People, Three Platinum Rings."

Platinum Guild International (PGI) will partner with the WJA to sponsor the competition, where female jewelry designers will create one engagement ring and two wedding bands in platinum.

The winning designer, to be announced on April 20, will receive a cash prize of $2,000 from the WJA and see her design manufactured by Lieberfarb and displayed in the Platinum Pavilion during the JCK Show in Las Vegas.

The winner will also receive a platinum prize package from the PGI worth $15,000. The package includes a two-hour session with Jurgen Maerz, PGI director of technical education, copies of all platinum technical materials produced by the PGI, and inclusion of the winning rings in the design gallery on Preciousplatinum.com and on Engagementguide.com.

The WJA DIVA competition, now in its 11th year, is open to all women, regardless of experience, formal training or background in jewelry or jewelry design.

Applications for the design competition and a complete list of platinum prize benefits can be found on the WJA Web site, Womensjewelry.org. The deadline for entries is April 6. A panel of industry experts will then judge design renderings based on their originality, creativity, wearability, interpretation of theme and ability to be produced.
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