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Neil Lane poised to open L.A. flagship

October 30, 2008

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Los Angeles—Jewelry designer Neil Lane will open a new flagship store to the public next week.

Situated at 708 North La Cienega Blvd. at trendy Melrose Place in Los Angeles, the Neil Lane Jewelry store is the next phase in the jeweler-to-the-stars' plan to build his brand by "extending the reach of Hollywood glamour," Lane said in a media release.

Lane, whose designs have been worn by such stars as Angelina Jolie, Charlize Theron, Demi Moore and Madonna, among many others, previously operated his business out of a small counter on Beverly Boulevard.

His new digs are spacious and elegant, featuring state-of-the-art jewelry display cases built from white oak and Portuguese limestone and accented with a series of plush, offset panels of ultra-suede.

"The new store is a dream come true that has been a long time coming," Lane said in the release. "I'm flattered by the support and the amazing response of our many loyal clients who have a deep appreciation for Neil Lane Jewelry. I am excited about the future, as people have always responded to the allure of beautiful, timeless gems."

A number of Lane's celebrity fans, including Tori Spelling, Nicky Hilton, Brothers and Sisters' Rachel Griffiths and Grey's Anatomy's Kate Walsh, to name a few, attended an exclusive preview event at the store last night.

The Neil Lane Jewelry store officially opens to the public on Nov. 4, a company spokeswoman said.

Editor's note: An interview with Neil Lane appears in the November 2008 issue of National Jeweler. The story will also be available online later this month.
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