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AGS gets promo in Vogue Living

October 26, 2007

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Las Vegas—The American Gem Society (AGS) will have some prime real estate in the annual Vogue Living magazine, which features a four-page AGS-sponsored insert with the overriding message of "Shop with Confidence. Shop with an American Gem Society Jeweler."

The issue hit newsstands earlier this week. AGS supplier and retail members will also get exposure at ShopVogue.TV, the magazine's online component. Launching on the site today and running until December is the AGS "showroom," featuring suppliers who participated in the Vogue-produced 2007 AGS Conclave fashion show. Additionally, a searchable directory of AGS retail members will be available on the site.

Ruth Batson, executive director and chief executive officer of AGS, says the promotion is a great opportunity for AGS retail members to gain exposure.

"Knowing the Vogue Living reader's affinity for working with educated professionals, the insert touts the ongoing education of American Gem Society titleholders; the exclusivity of membership; the quality fine jewelry found in American Gem Society retail stores; the product selection—from classic to fashion-forward; the incomparable service provided by American Gem Society retailers; the attention to detail; the technical knowledge and expertise; and the tenet of consumer protection," Batson said in a media release.

Vogue Living will be available on newsstands and will reach more than 500,000 Vogue subscribers who have an asset value of $1 million and either a $500,000 home value or a household income of $100,000.
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