Swarovski heiress to launch lifestyle brand

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Swarovski heiress to launch lifestyle brand

January 02, 2009

New York--Jewelry designer and Swarovski heiress Vanessa Swarovski Piedra will debut her new lifestyle brand at the upcoming ENK Accessorie Circuit show.

The first products to launch for the new "VSP" brand--whose name comes from Swarovski Piedra's initials--are five jewelry collections featuring the Austrian crystals for which the Swarovski brand is world-famous.

The "Turnstyle Collection" features microsuede bracelets with pave crystal bands and snaps that can be linked to form necklaces, belts, armbands and more. The "VSP Signature Pendant Collection" includes pendants available with or without embedded crystals, each suspended from a leather cord with sterling silver tips. Then there are the "Masters Collection" and "Renaissance Collection." The first features one-of-a-kind crystal pendants depicting excerpts of old masters paintings backed by 24-karat gold leaf, while pieces in the latter collection include crystal pendants encased in hand-forged tumbago with cut-crystal detail. Finally, "I-Candy" is a line of children's jewelry featuring tiny, colored chandelier crystal pendants.

Swarovski Piedra's new line is a collaboration with her husband, Major League Baseball outfielder Jorge Piedra, and New York-based lifestyle and accessories designer Colleen Brennan.

Swarovski Piedra is a graduate of the University of Southern California and is a certified gemologist. The great-great-granddaughter of Swarovski Corp. founder Daniel Swarovski, Swarovski Piedra first worked in the Swarovski Gemstone Division before branching off to start her own company, Vanessa S., specializing in fine jewelry and other luxury items.

The ENK Accessorie Circuit will take place from Jan. 5-7 at the Jacob K. Javits Convention Center in New York City.

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