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The changing face of Chopard

November 07, 2007

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Jeweler Chopard will open its newest international flagship store on Nov. 12.

Co-President Caroline Gruosi-Scheufele said the 709 Madison Ave. location is a significant retail corner in New York City. She and Co-President Karl-Friedrich Scheufele will attend next Monday night's event along with Sir Elton John, Adrien Brody, Elizabeth Hurley, Rachel Weisz and Eva Herzigova.

Designed with the same warmth, coziness and traditional décor as Chopard boutiques around the world, it is the company's 100th store and the largest to date. The store includes state-of-the-art and eco-friendly technology, compliments of renowned architect Thierry W. Despont.
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