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Viewpoint announces new CEO

May 25, 2007

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New York—ViewPoint, the New York City-based sales and marketing agency, has named Laura Brown as chief executive officer.

ViewPoint President Jim DeMattei promoted Brown from her previous position as the company's vice president. In her new role, she will oversee the agency's two divisions: Watch ViewPoint and the emerging-designer-focused ViewPoint Studio.

The two divisions launched during the last year and play an integral role in the company's focus on designer-development and brand-building.

DeMattei has named Jamin Whitaker as vice president of ViewPoint Studio, which has recently brought on new designers Sevan and Armenta. They join John Hardy among other successful brands marketed by the company.

Whitaker began her career with Neiman Marcus and is credited with pioneering the concept of "American Designer Jewelry" in the luxury market in the late '80s, by launching and building businesses such as David Yurman, John Hardy and Stephen Dweck.

To lead Watch ViewPoint, which markets such brands as Toy Watch and Philip Stein Teslar, DeMattei has named Mark Piccione as the division's vice president. Piccione boasts 18 years in the watch industry, including positions as national sales manager for the E. Gluck Corp. and vice president of sales for the Geneva Watch Co. He was most recently vice president of sales for ViewPoint.
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