Fashion

Save E-mail Print Most Popular RSS Reprints

PGI to host Golden Globes jewelry preview

November 02, 2006

Similar Stories | Topics

Los Angeles—Platinum Guild International (PGI-USA) announced a return to Hollywood as it hosts the Golden Globes Red Carpet Jewelry Preview from Jan. 11-13.

During the all-important awards season, the preview offers celebs an opportunity to select from a variety of platinum jewelry from more than 30 top designers. Past events have featured jewelry from notables including Erica Courtney, Hearts On Fire, Jacob and Co., Jacques Mouw, Mikimoto, Neil Lane and Sol Rafael.

"PGI-USA Red Carpet Jewelry Previews are a great tool for manufacturers to have their designs exposed to a variety of media outlets such as broadcast, print and online," said Michael O'Connor, senior vice president of PGI-USA, in a statement. "As well as helping garner media attention for designers, the jewelry previews achieve exposure with celebrities, stylists and fashion influencers within the Hollywood community. Additionally, the potential for having their brand worn by a celebrity and mentioned on the red carpet can help drive consumer recognition and desire for their products in a way that creates a celebrity endorsement halo."

PGI-USA said it has placed platinum jewelry on more than 250 celebrities for award shows. Participating manufactures have gotten media exposure worth more than $6 million in advertising. Among the media outlets that have featured jewelry from PGI-USA's previews are CNN, MTV, People magazine, Star magazine and USA Today.

In addition to getting jewelry on celebrities, the preview also generates thousands of dollars for the Clothes Off Our Back Foundation (COOB), in which celebrities donate their clothes to raise money to support various children's charities.

Among the items donated to COOB in the past have been a platinum engraved iPod Nano, signed by actress Debra Messing, limited-edition Essie platinum "I Do" nail polish, platinum-threaded jeans by Gekko and celebrity gift bags from the jewelry previews.

"I am very happy with the great relationship Clothes Off Our Back has developed with PGI-USA. They've made a continuous effort to support our organization each time they've had a presence in Hollywood, and I am looking forward to a future of continued partnerships," said Jane Kaczmarek, founder of COOB and Emmy-nominated star of Malcolm in the Middle and Help Me, Help You.

For more information, contact Andrew Michaels at (212) 404-1604 or send an e-mail to amichaels@pgiglobal.com.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Fashion

Lori Bonn Design hires new execs

Oakland, Calif.--Lori Bonn Design has announced the addition of two new executives to its growing operation, with the company saying the move will enable Lori Bonn Design to fully capitalize on the considerable expansion it expects to undertake in the next year and beyond. Read More

Trent West, Penney's settle tungsten carbide suit
Singer snags six pieces at Madoff auction
More Fashion News

More Like This

Jewelry price inflation continues to moderate
May 20, 2009 | National Jeweler Network
Couture 2009 to intro new VIP retail jewelers
May 20, 2009 | National Jeweler Network
The Eight-Figure Independents: Luxury on hold
May 18, 2009 | National Jeweler Network
The emerging minority majority
May 14, 2009 | National Jeweler Network
HD Group chooses SGS for Hot Diamonds distribution
May 13, 2009 | National Jeweler Network
TOPICS
Celebrity News | Clothing | Culture and Lifestyle | Entertainment | Fashion and Style

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement