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Jovella show to feature renowned trend experts

TJF Group to hold 'jewelry directions' seminar

May 23, 2008

Ramat Gan, Israel—The international jewelry exhibition Jovella, to be held from July 1-3 in Tel Aviv, will feature a trend-forecasting seminar for the jewelry industry that will be presented by renowned experts Paola De Luca and Paolo Novembri of the TJF Group.

The seminar, titled "Jewelry Directions—Seasons 2009," will be open to international jewelry manufacturers, designers and wholesalers, and will be held on July 2 at the Tel Aviv Fairgrounds.

The Arezzo, Italy-based TJF Group (Trend Jewellery Forecasting) is a full-service organization that provides consulting, design, product development and branding services to the jewelry industry worldwide. The group is the publisher of the TJF Trendbook, which forecasts consumer trends for the jewelry industry 15 months in advance of the season. In addition, the company publishes TJF magazine, organizes educational seminars, conferences and events.

Paola de Luca, creative director and co-founder of TJF, began her career designing jewelry and watches for Fendi. She then moved to Uno a Erre, where she served as design director and trend forecaster for 10 years. She has taught at the Fashion Institute of Technology, and founded MPD Observatory Corp., attracting such clients as Ferragamo, Fossil, Giorgio Armani and Swarovski, among others.

Paolo Novembri, TJF chief executive officer, has more than 20 years of experience in the jewelry industry, during which time he has worked as president and CEO of Damiani USA and director of international development for the Damiani Group worldwide. He also served as president and CEO of Gori and Zucchi, a wholly owned U.S. subsidiary of Uno a Erre.

"We are fortunate to be able to feature speakers of the caliber of Paola De Luca and Paolo Novembri," IDI Managing Director Eli Avidar said in a media release. "They are in great demand, and this is their first visit to Israel. I am certain that the Israeli diamond and jewelry industries will benefit from their presentation."

Jovella is expected to feature 200 exhibitors in the categories of gold, silver, diamonds, precious stones, fashion jewelry, Judaica, watches and pens. About 12,000 visitors are expected to attend the three-day event, including hundreds of buyers from abroad.

For more information or to register to attend Jovella, visit the show's Web site, Jovella.com.
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