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Hearts On Fire creates bra with bling

October 18, 2006

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The Victoria's Secret "Diamond Fantasy Bra" by Hearts On Fire.

Boston—Although its ability to provide actual support is debatable, who cares, if one's décolletage can get a $6.5 million lift? That's the estimated value of the 2006 Victoria's Secret "Hearts On Fire Diamond Fantasy Bra."

Hearts On Fire created the dazzling diamond bra to celebrate the 10-year-anniversary of the Victoria's Secret "Fantasy Bras," which have a combined value that surpasses $96 million in diamonds, jewels and precious metals.

Inspired by the Victoria's Secret "Very Sexy" collection, the balconet-style bra includes more than 2,000 diamonds and weighs 800 carats. The centerpiece is a 10-carat Hearts On Fire diamond brooch with a Victorian floral motif, meant to embody "the romance, glamour and sophistication that is Victoria's Secret."

Karolina Kurkova, a Victoria's Secret "angel," models this year's bra, which will be featured in the 2006 Victoria's Secret "Christmas Dreams and Fantasies" catalog, coming out this month. This is the second time Kurkova has had the honor of modeling one of the diamond bras, having donned the "Star of Victoria" in 2002.

The 2,000 Hearts On Fire diamonds that make up the Diamond Fantasy Bra required over 20,000 hours of labor to cut and polish, the company said. It took another 300 man-hours to design and create the bra.
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