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Michael M hits airwaves for diamond giveaway

February 03, 2009

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Los Angeles--Jewelry designer Michael M has taken to the airwaves to give radio listeners a chance to win a diamond ring.

"Ellen K's Ring in the New Year" giveaway is being promoted on Southern California's popular 102.7 KIIS FM Morning Show, helmed by co-hosts Ellen K and Ryan Seacrest. In addition to playing up the giveaway on their show, Seacrest is doing over 20 0.05-second radio advertisements. Fourteen quick commercials from additional radio personalities will air throughout the week, with the contest ending on Monday, Feb. 9.

The Michael M-designed ring features 1.21 carats total weight of diamonds set in 18-karat white gold and is valued at $10,000.

Michael M and Los Angeles-based retail partner Bridal Rings Co. will present the ring to the giveaway winner at the Bridal Rings Co. store on Friday, Feb. 13.

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