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U.S. gold-jewelry sales increase 6 percent

March 09, 2007

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New York—Gold-jewelry retail sales in the United States increased 6 percent in 2006, the strongest growth for the category since 1999, according to the World Gold Council (WGC).

The upsurge, revealed in a WGC-sponsored study by GfK Audits and Surveys, marks the 16th consecutive year of gold-jewelry sales increases in the United States.

The WGC attributes the growth to enhanced marketing efforts in the category and to a heightened interest in yellow gold in the fashion arena.

The WGC reports that sales of gold jewelry remained strong across both traditional jewelry stores and department stores. Among the companies reporting gold-jewelry sales increases are Ben Bridge Jewelers, Finlay Fine Jewelry, J.C. Penney and Sterling Jewelers.

The complete 2006 U.S. Gold Jewelry Sales report will be available in May. The report features the results of a retail market audit derived from confidential sales reports from more than 7,500 stores in all major gold-jewelry distribution channels. It covers classes of trade for men's and women's gold jewelry where the primary value is gold content, including jewelry that contains accent stones.
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