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JIC gets jewelry message to consumers in June

July 09, 2008

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New York—The Jewelry Information Center (JIC) worked the air and radio waves last month in an effort to get consumers more interested in fine-jewelry and wedding trends.

The multi-dimensional media campaign, which included radio and television appearances, as well as newspaper articles, centered on engagement ring and wedding band trends inspired by what celebrities are using to tie the knot.

JIC spokeswoman Helena Krodel discussed bridal trends on her monthly Martha Stewart radio segment on Sirius satellite radio, and the JIC also circulated a bridal trends article in newspapers across the United States.

Amanda Gizzi, another JIC spokeswoman, appeared on ABC 7 in Chicago, where Entourage actor Jeremy Piven stopped by and borrowed a Tellus "Parenthesis" automatic watch she was featuring.

The watch caught the eye of Piven, who was in Chicago promoting a charity benefit on ABC 7, and he wore it to several press appearances.

In addition, both Gizzi and Krodel conducted a satellite media tour where they showcased jewelry from more than 20 JIC members on 25 morning shows across the country.

The pair also conducted a radio tour, sending fine-jewelry messages out to radio stations nationally.

"JIC is working tirelessly to promote the entire fine-jewelry and watch industry during this time when it's needed most," JIC Chairwoman Myriam Gumuchian said in a media release issued on Wednesday.
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