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Victoria's Secret unveils $3 million diamond bra

October 23, 2009
Model Marisa Miller wears Victoria's Secret's "Harlequin Fantasy Bra," designed by Italian jewelry house Damiani.

New York--Victoria's Secret has been selling its convertible bras for years, but when shoppers receive the lingerie retailer's newest catalog in the mail this week, they'll find one version with a $3 million price tag.

The latest of the diamond-studded stunners that Victoria's Secret reveals each year is a Victoria's Secret Very Sexy Convertible bra crafted with an 18-karat gold harlequin-patterned net and embellished with 2,355 colorless and cognac diamonds. Topping it all off is a rare, 16-carat heart-shaped diamond in a champagne hue.

The "Harlequin Fantasy Bra," as it has been named, was designed by Italian jewelry house Damiani and manufactured at the brand's workshop in Valenza, Italy.

A team of 15 artisans labored for more than 800 hours to produce the bra's gold framework and hand-set its nearly 150 carats of diamonds. Each link of the bra's intertwining gold frame, as well as all of the feather-like gold elements that line the bra, were mounted individually and move independently. After the diamonds were set, the artisans set to burnishing the gold, protecting each stone with an enamel solution before submerging the piece in a rhodium bath. The final result: a striking contrast between the sparkle of the diamonds and the darkened gold.

While the question remains as to whether or not this year's diamond fantasy bra will find a buyer, interested parties might like the fact that the "convertible" nature of the bra lives up to its name. The black satin base bra can be removed, allowing one to mount the diamond bra onto a bustier or an evening gown.

Victoria's Secret model Marisa Miller will wear the Harlequin Fantasy Bra in the Victoria's Secret Fashion Show, airing Tuesday, Dec. 1 on CBS.
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