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Stuller debuts new NFL-licensed jewelry

November 02, 2009
Stuller has expanded its line of 14-karat NFL-licensed jewelry with new pieces in stainless steel.

Lafayette, La.--It might be a little easier for consumers to find gifts for all the footballs fans on their holiday shopping list this year. Industry supplier Stuller recently announced a major expansion of its NFL-licensed jewelry line, with stainless steel pieces launching just in time for the holiday season.

A total of 13 new styles of stainless steel bracelets, pendants, key chains, money clips and earrings, launched in collaboration with NFL license-holder Team Titanium, now complement Stuller's existing line of 14-karat gold NFL products.

The pieces are available in all 32 NFL team logos and feature accessible price points, between $30 and $75 at retail. Each piece comes in special packaging sealed with the NFL hologram.

"With a popular look and great price points, alternative metals are a hot trend in jewelry this season," Stuller founder, president and CEO Matt Stuller said in a media release. "And with the NFL season in full swing, these pieces are sure to drive much needed traffic into retail jewelry stores during the holidays, especially in key NFL cities and regions."

To help retailers promote the program, Stuller offers fully customizable marketing support. Retailers can access Stuller's customized direct-mail program at Stuller.com, drag and drop images of the NFL team jewelry and logo onto professionally produced templates and then distribute the materials in their community.

For more information on Stuller's NFL jewelry, call (800) 877-7777 or visit Stuller's Web site, Stuller.com.
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