Bidz.com moves into fixed-price retailing

April 21, 2008

Culver City, Calif.—Bidz.com, a top online auction site for jewelry, has a new option for online jewelry consumers who just aren't into auctions.

Through its newly launched sister site, Buyz.com, consumers will be able to purchase high-quality gold, silver and brand-name jewelry and watches at fixed prices, the company said in a press release issued on Friday.

In addition, Buyz.com will soon offer customers the opportunity to design their own jewelry, including diamond earrings and rings.

Revenues for Bidz.com, a publicly traded company that is listed on the Nasdaq Stock Market Inc., increased 42 percent last year, and the company says the site sells an average of 12,000 items per day, making it one of the most popular online jewelry shopping destinations.

Like Bidz.com, the new Buyz.com is expected to benefit from the company's ability to buy quality jewelry from sources around the world.