Jewelry Channel revamps Web site
December 04, 2007
Austin, Texas—Television jewelry retailer The Jewelry Channel has announced the launch of a major redesign of its Web site,
Tjc.tv.
The site now offers not only online "Web Drop" jewelry auctions but also an array of information and retail options for consumers.
One such offering includes a jewelry store for browsing and purchasing available items at a set sale price, rather than in a drop-auction format. Customers can search and sort items by type of apparel, metal, gemstone, shape, price or name.
The site also boasts interactive and social-media content including user forums and a blog by The Jewelry Channel hosts, as well as a live broadcast of The Jewelry Channel 24 hours a day.
In addition, the site showcases a "Spotlight Item" at a reduced price on its home page, as well as video brochures featuring the high-end Illiana Collection and the new Rhapsody line of platinum jewelry.
"The site enhancement represents not only an improvement in function and usability but also atmosphere and options," The Jewelry Channel President Sri Burugapalli said in a media release. "We sought to provide a complete shopping experience, whether the customer is purchasing via TV broadcast, online retail or an interactive auction."
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