Amazon.com 4Q diamond sales top 100 percent growth
February 12, 2008
Seattle—Diamond sales at
Amazon.com increased more than 100 percent in the fourth quarter of 2007, compared with the same period in 2006, the company announced today.
According to the company, pendants, stud earrings and create-your-own engagement rings were especially popular during the holiday season. These included a 14-karat white gold Journey "Curve" pendant and 2-carat diamond stud earrings set in platinum.
Black-diamond jewelry and diamond-encrusted watches also sold well. Some of the leading sellers were a black and white diamond "Infinity" pendant, the Cartier 18-karat gold and diamond Tank Divan Mini ladies watch, the
Chopard Happy Sport ladies watch and the Movado Kara watch.
"We're very excited about the growth in our jewelry store,"
Amazon.com Jewelry and Watches Store Director Peter Lai said in a media release. "Not only are our customers choosing to purchase shoes, electronics and beauty items from Amazon.com, but they are also choosing to make, at times, very personal purchasing decisions with us, such as diamonds, and we take that very seriously."
In addition to an increase in retail diamond sales, gemstones also sold well during the fourth quarter, the company said. Top-selling gemstone styles included 14-karat white gold earrings featuring teardrop-shaped coated Swiss blue topaz, a 14-karat white gold pendant featuring round-cut blue topaz and diamonds, and 14-karat yellow gold hoop earrings featuring channel-set round-cut coated blue topaz.
Amazon.com Inc., a Fortune 500 company based in Seattle, launched in July 1995 and today offers millions of unique new, refurbished and used items in categories such as apparel, auto and industrial, books, digital downloads, electronics and computers, grocery, health and beauty, home and garden, jewelry and watches, kids and baby, movies, music and games, shoes, sports and outdoors, tools and toys.
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