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E-guidebook to help visitors navigate IJK

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April 08, 2008

Kobe, Japan—Exhibitors from more than 20 countries will converge at the 12th International Jewellery Kobe (IJK), to be held this year from May 15-17 at the Kobe International Exhibition Center in Kobe.

Befitting of Kobe's moniker as "Pearl City," one highlight of the event will be the World Pearl Area, which show organizers Reed Exhibitions Japan, with the support of the Japan Pearl Promotion Society, says continues to draw both domestic and worldwide attention.

Pearls of all kinds, including chocolate pearls, faceted pearls, freshwater pearls, rare natural abalone and keshi pearls, and exotic South Sea pearls, will all be available at the show.

Attendees will also find pearls of all sizes, shapes, lusters and prices, organizers said in a media release.

Helping attendees to navigate this year's show—IJK's largest ever, with 650 exhibitors—is a new online catalog, the "e-guidebook." The new service will provide show buyers and potential visitors with information about exhibitors and products so their planning can begin in advance.

Users of the e-guidebook can search for a wide range of products under general categories, such as pearl jewelry, diamond jewelry, etc., and can also refine their searches by sorting out new and rare products, special IJK discounts and more. Searches can be bookmarked for later review, and visitors can also find exhibitor details such as booth numbers.

The service was first launched at IJK's sister show, International Jewellery Tokyo, and show management has made further revisions and revamped the search system for easier navigation.

One section unique to the IJK e-guidebook is the Special Features corner, which spotlights pearl jewelry exhibitors, as they are a major draw for the show, as well as exhibitors that will display new products or offer special discounts.

The guidebook is available for free access on the show's official Web site, IJK-fair.jp. Registration is not necessary.
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