JA New York to kick off spring buying
February 15, 2008
New York—The
National Jeweler Network, organizer of the 2008 JA New York Winter Show, which has shifted from its long-held January date to March, are prepping for an exciting show, featuring for the first time ever an American Gem Trade Association Pavilion and the new Manufacturing, Equipment Services and Technology Pavilion.
The show will make its March debut from the ninth to the 11th at the Jacob K. Javits Convention Center, providing ample time for the more than 13,000 expected jewelry industry attendees to assess post-holiday inventory and to more closely align with spring trends and events, organizers said in a media release.
According to a recent survey conducted by The Nielsen Co., the parent company of the National Jeweler Network, more than 70 percent of buyers come exclusively to the JA New York Show for all of their spring buying, and more than 94 percent of retailers surveyed believe the JA New York Winter Show is very important for their spring buying plans as compared to other fine jewelry shows.
More than 800 exhibitors will be available to these buyers, including an array of international pavilions, the elite Couture Pavilion, elegant Inner Circle showcase, plus the Designer Showcase and Gift Gallery.
Among the returning features at the show will be the National Jeweler Network Lounge, where retailers can take a break, network, check e-mail and learn about growing their business revenue through the CustomerConnect suite of products and services.
The JA Retail Learning Center will also be available to both retailers and exhibitors. Seminars to be offered include: setting special cuts and shapes, strategies for selling add-ons, special finishing and polishing techniques for the bench jeweler, lighting techniques and more.
For exhibitor information, contact Drew Lawsky at (646) 654-4983 or drew.lawsky@nielsen.com.
For more information about JA New York, visit its Web site,
Ja-newyork.com.
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