Men more likely to gift on Valentine's Day
February 13, 2007
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| A new study from TNS North America finds that 85 percent of Valentine's Day shoppers will buy at brick-and-mortar retailers this year. |
New York—A new study from market research company TNS
North America says that among those celebrating Valentine's Day this year, men are more likely to give a gift than women (81 percent versus 68 percent).
The study also shows that the gift of choice is rather more ephemeral than jewelry: 36 percent of men plan to take their Valentine out to dinner.
Among the study's additional findings: The majority of those planning to give a Valentine's Day gift this year plan to spend under $50, and 30 percent of Americans plan to celebrate on a day other than Feb. 14. And a bit of good news for brick-and-mortar retailers: The study also finds that a large majority of those planning to give a gift are purchasing in-store (85 percent) versus online (4 percent).
The survey was conducted by TNS via phone from Feb. 7-11. One thousand adults ages 18 and over were surveyed.
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