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Alliance Time, Bidz.com acquire Colibri brands

March 26, 2009

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New York--Watch distributor Alliance Time and online jewelry auction site Bidz.com emerged victorious in the auction for the assets of defunct jewelry manufacturer The Colibri Group.

According to Chris Ellis, managing member and president of Consensus Advisors, which ran the auction on behalf of The Colibri Group's receivers, Bidz.com paid $6 million for substantially all of the jewelry lines manufactured by Colibri, including the Krementz, Princess Pride, Darling Diamonds and Dolan Bullock brands.

Alliance Time, a New York-based distributor of brand name and designer jewelry, watches and accessories, acquired the Colibri, Seth Thomas and Linden Clocks brands, according to a release from the company. 

Colibri includes lighters, accessories for men, jewelry, executive gifts and flasks, while both Seth Thomas and Linden manufacture clocks.

Ellis said Alliance paid $2.3 million for the brands.

According to the release, Alliance plans to sell these brands through its distribution channels with mid-sized and large-market retailers, national chains and high-volume e-commerce sites.

"Colibri, Seth Thomas and Linden are well-known brands with a history of quality and consumer appeal, from the ubiquitous Colibri lighter to the iconic Seth Thomas-manufactured clock in Grand Central Station in New York," said Eli Katz, president of Alliance's retail division. "We believe that their brand recognition, combined with the strength of Alliance Time's distribution network, will reinvigorate their presence in the marketplace."

Alliance Time is asking former employees of The Colibri Group to contact them at colibri@alliancetime.com for background analysis and to investigate potential work opportunities.

The auction for the assets of East Providence, R.I.-based The Colibri Group, which once sold its brands through more than 20,000 retail outlets, was held March 19 in Rhode Island.

The company ended up having to sell its assets at auction after a judge placed it into receivership - a legal action in which a court-appointed receiver takes charge of the company's assets and financial affairs - in January due to financial struggles.
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