Independents

Save E-mail Print Most Popular RSS Reprints

Schwarzschild Jewelers to open new store

December 10, 2008

Similar Stories | Topics

Richmond, Va.--Schwarzschild Jewelers, one of the oldest retail businesses in the Richmond region, will open a new, more spacious store in the Cary Court Shopping Center at 3144 West Cary St. on Friday, Dec. 12.

The company originally opened in the Cary Court Shopping Center on Nov. 5, 1954; however, its new store, which is at the center of Cary Court Shopping Center, will give Schwarzschild a more prominent presence on Cary Street.

The 4,000-square-foot location has 180 linear feet of jewelry cases and gift boutiques, about double the size of the original shop. According to designer Stephanie Maxey, the store's design incorporates "a salute to the Deco styling on the exterior of Cary Court Shopping Center."

Maxey pulled horizontal lines into the interior as a design element along with sleek polished chrome accents. In addition, she employed a color palette inspired by the soft silver metallic of the original tin ceiling tiles, uncovered during the renovation, pairing it with rich espresso-colored woodwork to create a sleek, modern interior with the warmth of a traditional setting.

The open layout includes amenities such as a beverage center and private diamond-viewing rooms.

Key vendors include Baume and Mercier, Charles Krypell, Color Story, Grainger McKoy, Hamilton, Hearts On Fire, John Hardy, Konstantino, Marco Bicego, Mikimoto, Raymond Weil, Slane and Slane, Suna Brothers and Swiss Army.

The giftware area will feature 925 Sterling, Faberge, Halcyon Days, Herend, L'Object, Reed and Barton, Swarovski and Waterford.

"This is a very exciting time for us at Schwarzschild Jewelers," Schwarzschild President Ed Croft said in a media release. "Our Cary Court location has consistently performed ahead of our expectations, and we feel that there is great potential for the location. Interestingly the Schwarzschilds opened the original Cary Court store to provide service for their customers in the West End. Today, it's our goal to restore the levels of service and convenience that city residents lost as the population centers shifted to the counties."

Schwarzschild Jewelers was founded in 1897, when W.H. Schwarzschild was commissioned to represent one of the finest watchmakers of the day. A family-run, independent jeweler, Schwarzschild stores are located at Alverser Plaza, Short Pump Town Center and Cary Court Shopping Center in Virginia.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Independents

JCOC: 11 percent to purchase jewelry this holiday

Paso Robles, Calif.--Eleven percent of Jewelry Consumer Opinion Council (JCOC) panel members plan to purchase fine jewelry or watches as a gift this holiday season, with 82 percent of this group believing they are either somewhat or extremely likely to do so, according to the JCOC's Pre Holiday study. Read More

JA offers grant fund for state association partners
Jewelers: Win Platinum Points over the holidays
More Independents

More Like This

Industry vet creates business-valuation practice
December 05, 2008 | National Jeweler Network
PGI launches multimedia platinum campaign
October 17, 2008 | National Jeweler Network
Hoover and Strong offers custom services
April 22, 2009 | National Jeweler Network
Jewelry business valuation pro earns ABV Credential
March 16, 2009 | National Jeweler Network
Boiler room
January 20, 2009 | National Jeweler Network

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement