Which jewelry ads top people's picks?

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Which jewelry ads top people's picks?

March 05, 2009

New York--National Jeweler has released the People's Choice results of its first-ever "National Jeweler Best Of Awards," a monthly contest showcasing the finest in marketing and product design.

The category for January was print advertising, and the winners are:

--A. Marek Fine Jewelry, for its print ad showcasing three colored-stone rings set within flower petals. The Oakbrook, Ill.-based retailer's ad objective was simple: Unique and captivating jewelry presented in an eye-catching, fashion format.

--Lee Michaels Fine Jewelry. The retailer's campaign juxtaposes photography of musical instruments and the ballet with classic diamond jewelry, playing up the connection between art and emotion.

--Houston Jewelry, for its print ad that generated interest in a one-day-only door-buster sale for the day after Christmas.

To see the print ads, please click here.

Over the next few months, contests will be held in the categories of colored-stone jewelry, online advertising and silver. For more information on the "Best Of" Awards and upcoming contests, click here.

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