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JVC publishes guide on gold, silver trade

November 17, 2008

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New York--The Jewelers Vigilance Committee (JVC) has released a new publication to provide the trade with a clear explanation of the legal standards that govern the manufacture, sale and advertising of gold and silver industry products.

"The Essential Guide to the U.S. Trade in Gold and Silver Jewelry" includes the JVC's interpretation of the National Gold and Silver Stamping Act, the Federal Trade Commission Guides for Jewelry, Precious Metal and Pewter, and the Voluntary Product Standard PS 68-76, which reflects the accepted trade practice in marking pieces made of silver in combination with gold.

The guide includes such information as: when and how to stamp gold and silver, the mechanical application of gold, and the different types of silver, including solid silver, coin silver, silver-coated and silver-plate.

The publication might be particularly helpful for retailers that sell products made of new combinations of gold and silver, as well as for manufacturers that produce jewelry products using new technologies.

"JVC developed 'The Essential Guide to the U.S. Trade in Gold and Silver Jewelry' in response to the many questions we receive from jewelers on how to mark and market these new combinations of precious metals," JVC President, Chief Executive Officer and General Counsel Cecilia Gardner said in a media release. "Jewelry companies that refer to JVC's new publication for guidance can help to ensure legal compliance and bolster consumer confidence."

The guide is posted on the JVC's Web site, JVCLegal.org, and JVC members will receive a copy with their renewal membership packets. In addition, the JVC's Jo-Ann Sperano will be available to answer questions and review the guide at the JA New York Winter Show, booth 2300, on Monday Jan. 19.

E-mail joann@jvclegal.org to set up an appointment or to order multiple copies of the guide.
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