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Hamilton, Danziger to create 'shops that pop'

January 21, 2009

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Stevens, Pa.--In preparation for its 100th anniversary, Hamilton Jewelers is collaborating with Unity Marketing President Pam Danziger to transform each of its five locations and Web site into "shops that pop."

According to Hamilton Jewelers President and Chief Executive Officer Hank Siegel, the company invited Danziger to share the results of her research on the trajectory of the luxury consumer market and to show how Hamilton Jewelers can connect more effectively with its clients by enhancing the shopping experience in its stores.

As Danziger explains, luxury retailers such as Hamilton Jewelers are at a crossroads now due to the impact the recession has had on the mindset and purchasing patterns of the affluent. Luxury retailers need to create a point of difference for their clients that draws shoppers into the store and encourages them to spend.

"It is no longer 'business as usual' for luxury retailers," Danziger said in a media release. "They need to take it up a notch in the face of the economy. The concepts we will explore with the Hamilton Jewelers' executive team will help them create a branded experience for their clients when shopping in their stores."

Family owned since 1912, Hamilton Jewelers serves the Princeton, N.J., Red Bank, N.J., and Palm Beach, Fla., areas with five locations and an online store at HamiltonJewelers.com.

Pamela N. Danziger is president of Unity Marketing and an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences such as Swarovski and the World Gold Council.
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