Independents

Save E-mail Print Most Popular RSS Reprints

JCOC: Consumers remain down on economy

Approximately 12 percent think time is right to purchase jewelry

January 09, 2009

Similar Stories | Topics

New York--Consumers remain pessimistic on the state of the U.S. economy and few have plans to buy jewelry in the near future, according to the latest economic tracking data from the Jewelry Consumer Opinion Council (JCOC).

According to the December 2008 data released by the JCOC, when asked what they expect the country's business conditions to be like a year from now, about 39 percent of respondents said things will be about the same as they are now.

About 25 percent actually expect conditions will further deteriorate, and only 20 percent see improvement on the horizon.

When it comes to buying jewelry, about 82 percent of respondents said they did not purchase any jewelry in the month of December.

Consumers surveyed by the JCOC also remained ambivalent about purchasing jewelry in the near future. About 49 percent of respondents said now is neither a good time nor a bad time to buy jewelry, while approximately 32 percent said it was a bad time and about 12 percent thought that the time was right to make a jewelry purchase.

Consumers surveyed remained just as ambivalent about purchasing jewelry in the next 12 months, with 45 percent reporting that they think the coming year will neither be a good time nor a bad time to buy jewelry.

However, there was a slight uptick in those who think the next 12 months will be a good time to buy jewelry; that figure rose to about 17 percent, while the percentage of those who think the coming year will be a bad time to buy jewelry was about 21 percent.

Each month, the JCOC asks U.S. consumers of all ages, genders, income levels and geographic regions a variety of questions about their shopping habits, preferences and plans for future purchases.

A minimum of 2,000 consumers completes the questionnaire, which is then compiled into the JCOC's monthly economic tracking report.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Independents

JCOC: 11 percent to purchase jewelry this holiday

Paso Robles, Calif.--Eleven percent of Jewelry Consumer Opinion Council (JCOC) panel members plan to purchase fine jewelry or watches as a gift this holiday season, with 82 percent of this group believing they are either somewhat or extremely likely to do so, according to the JCOC's Pre Holiday study. Read More

JA offers grant fund for state association partners
Jewelers: Win Platinum Points over the holidays
More Independents

More Like This

Study: 58% of consumers unsure about spending
April 07, 2009 | National Jeweler Network
JCOC: Consumer confidence up slightly in February
March 05, 2009 | National Jeweler Network
JCOC: New year isn't renewing consumer confidence
February 11, 2009 | National Jeweler Network
Study: 17% see '09 as good time to buy jewelry
December 23, 2008 | National Jeweler Network
AGTA, JCOC announce 'Consumer's Choice' picks
December 04, 2008 | National Jeweler Network
TOPICS
Business | National Economy | U.S. National Economy

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement