Study: 17% see '09 as good time to buy jewelry

Independents

Save

E-mail

Study: 17% see '09 as good time to buy jewelry

December 23, 2008

Similar Stories | Topics

STORIES

Study: 58% of consumers unsure about spending

JCOC: Consumer confidence up slightly in February

JCOC: New year isn't renewing consumer confidence

JCOC: Consumers remain down on economy

AGTA, JCOC announce 'Consumer's Choice' picks

New York--Not surprisingly, consumers think the economic picture is bleak and aren't expecting it to improve in the coming year, the latest economic tracking data from the Jewelry Consumer Opinion Council (JCOC) shows.

The data, which gathered the opinions of consumers during the month of November, shows that a whopping 85 percent of consumers think overall business conditions are worse now than they were a year ago. About 14 percent of those surveyed said conditions are the same, while only 1 percent said they are better.

Looking ahead to 2009, 65 percent of consumers surveyed expect business conditions to either stay about the same or get worse, while only 21 percent think conditions will improve (14 percent don't know).

When it comes to jewelry-buying habits, shoppers remain somewhat ambivalent about buying jewelry.

About 47 percent of those surveyed said it's neither a good nor a bad time to buy jewelry, and about 44 percent said it would be neither a good nor a bad time to buy jewelry over the next 12 months.

About 12 percent of consumers said they think now is a good time to buy jewelry, while 35 percent said it's a bad time.

In the next year, 21 percent believe it will be a bad time to buy jewelry, while 17 percent think it will be a good time.

When it comes to making the actual purchase, only about 12 percent of consumers surveyed reported buying jewelry in November.

The JCOC's monthly tracking reports are the result of questions on the economy, fine-jewelry and buying behavior over the past 30 days answered by a minimum of 2,000 U.S. consumers of all ages, income levels, etc.

Save

E-mail

More Independents

JCOC: 11 percent to purchase jewelry this holiday

Paso Robles, Calif.--Eleven percent of Jewelry Consumer Opinion Council (JCOC) panel members plan to purchase fine jewelry or watches as a gift this holiday season, with 82 percent of this group believing they are either somewhat or extremely likely to do so, according to the JCOC's Pre Holiday study. Read More

JA offers grant fund for state association partners

Jewelers: Win Platinum Points over the holidays

More Independents

More Like This

Study: 58% of consumers unsure about spending

April 07, 2009 | National Jeweler Network

JCOC: Consumer confidence up slightly in February

March 05, 2009 | National Jeweler Network

JCOC: New year isn't renewing consumer confidence

February 11, 2009 | National Jeweler Network

JCOC: Consumers remain down on economy

January 09, 2009 | National Jeweler Network

AGTA, JCOC announce 'Consumer's Choice' picks

December 04, 2008 | National Jeweler Network

Design Portfolio

BROWSE

Video

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.

Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.

ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.

Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.

Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.

CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.