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How are you marketing, merchandising gold jewelry?

June 24, 2009

New York--National Jeweler is conducting its Product Panel survey for gold jewelry and wants to know how you are marketing and merchandising the category in your store.

How have higher gold prices impacted your gold jewelry sales in recent years, and which type of gold jewelry pieces sell best at your store?

Conducted monthly, National Jeweler's Product Panel surveys are designed to provide retail readers with jewelry product data that allows them to gauge their store's performance within a specific type of jewelry category and also see how they stack up against their peers.

This month's survey contains multiple-choice questions on price points and the types of hues, karat weights and gold jewelry styles that are most popular, as well as open-ended questions that allow participants to elaborate on their most effective strategies for marketing and inventory management.

If you are a retail jeweler who sells gold jewelry, we invite you to take this month's survey by clicking here.

Results are confidential and will appear in the August issue of National Jeweler.

If you would like to join our Product Panel in the future, please e-mail National Jeweler Executive Editor Teresa Novellino, tnovellino@nationaljeweler.com, and we will add you to the list.
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