Retail Surveys

Save E-mail Print Most Popular RSS Reprints

85 percent of moms to holiday shop at supercenters

Clothing, books and toys to be popular gift items

By Stacy Straczynski
September 17, 2009

Discounts and budgets will set the tone for moms during the upcoming holiday season.

A survey from the Marketing to Moms Coalition found that an overwhelming majority of mothers (85 percent) will again conduct their holiday shopping at supercenters or other mass merchandisers this year, a 2 percent decrease from last year's numbers.

However, department stores and electronics stores did gain in popularity compared with 2008. Ten percent more moms (47 percent) will make holiday purchases at department stores, and 13 percent more (41 percent) will shop at electronics stores this year. Shoe stores decreased by 8 percent.

Online shopping will once again be a convenient option for moms this year. Sixteen percent plan to complete at least half of their shopping via the Internet, purchasing items such as toys (41 percent), clothing/clothing accessories (38 percent) and music/movies (34 percent).

Respondents reported an average gift budget of $672, which was similar to 2008 data. Top gift choices for teens included music/music electronics (28 percent), clothing (27 percent) and gift cards (23 percent). Moms of children ages 7 to 12 listed video games (30 percent), toys (29 percent) and books/clothing (28 percent) as their top choices. Toys (51 percent), clothing (29 percent) and books (26 percent) were popular for children under 7 years of age.

"The good news is that spending looks like it will at least be consistent, if not a tiny bit better this holiday compared with last year," said Maria Bailey, founding member of the Marketing to Moms Coalition. "The big trends we see from moms are around toys, clothing and books as hot gifts for all age groups, while bigger-ticket items such as computers and cell phones will likely decrease compared with last year's holiday season."
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Retail Surveys

JCOC: 11 percent to purchase jewelry this holiday

Paso Robles, Calif.--Eleven percent of Jewelry Consumer Opinion Council (JCOC) panel members plan to purchase fine jewelry or watches as a gift this holiday season, with 82 percent of this group believing they are either somewhat or extremely likely to do so, according to the JCOC's Pre Holiday study. Read More

Survey: Fewer holiday shoppers to rely on credit
Survey: Jewelers rate tops in customer service
Don't count on Grandma this Christmas
Survey: How are your custom jewelry sales?
More Retail Surveys

More Like This

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement