Retail Surveys
New York--The latest monthly poll from the Jewelry Consumer Opinion Council (JCOC) shows consumers' attitudes about the economy improved slightly in February, as did their penchant for buying jewelry. According to the latest JCOC data released, when asked to compare present business conditions with business conditions a year ago, about 83 percent of those surveyed said conditions are worse. This is down slightly from January, when closer to 90 percent of those polled said business conditions were worse right now than they were a year ago. The number of consumers polled who believe today's business conditions are an improvement continues to hover around 0 percent, where it has been since October 2008. About 13 percent of those surveyed in February said they feel business conditions are equivalent to what they were a year ago, up from 11 percent in January. In addition, the number of those surveyed who said they purchased jewelry in February rose to 10 percent, after dipping below the 10 percent mark in January. JCOC's February data also shows that consumers remain ambivalent when asked if jewelry is a good purchase right now. When asked if they believe now is a good or bad time to buy jewelry, about 48 percent of those surveyed said it was neither a good nor a bad time, while 34 percent said it was a bad time and about 11 percent said it was a good time. Consumers' attitudes toward buying jewelry in the coming year are a bit more optimistic. When asked if the next 12 months would be a good or a bad time to buy jewelry, about 43 percent said it was neither a good nor a bad time, while 23 percent said it would be a bad time and about 14 percent said it was a good time. The JCOC asks U.S. consumers of all ages, genders, income levels and geographic regions a variety of questions about their shopping habits, preferences and plans for future purchases on a monthly basis. At least 2,000 consumers complete the questionnaire, which is then compiled into the JCOC's monthly economic tracking report.
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