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Holiday/Q4 Inventory and Marketing Survey

November 10, 2009

Eight months into one of the bleakest years in recent retail memory, jewelers--just like their customers--are hesitant to spend money on anything that isn't a sure bet. Keeping inventories lean, they're investing in recession-proof bridal and lower-priced jewelry, such as sterling silver, and making sure every marketing dollar they spend will count.

National Jeweler's exclusive Holiday/Q4 Inventory and Marketing Survey digs deep into retailers' plans for what could be another slow holiday season.
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