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How are your platinum jewelry sales?

June 05, 2009

New York--National Jeweler is currently conducting its Product Panel survey for platinum jewelry and wants to hear how the precious metal is selling in your store.

With the price of platinum down after soaring to astronomical heights last year, are more customers picking platinum over white gold now that the two metals are closer in price? Or did your customers always pick platinum, no matter what the price?

Whatever the case may be, National Jeweler wants to hear about it.

Conducted monthly, National Jeweler's Product Panel surveys are designed to provide retail readers with valuable jewelry product data that allows them to gauge their store's performance with a specific type of jewelry and also see how they stack up against their peers.

The survey contains question on margins, inventory levels and sales, as well as open-ended questions that allow participants to elaborate on their most effective strategies for selling a particular product.

If you are a retail jeweler who sells platinum jewelry, we invite you to take this month's survey by clicking here.

Results are confidential and will appear in the July issue of National Jeweler.

If you would like to join our Product Panel in the future, please e-mail National Jeweler Executive Editor Teresa Novellino, tnovellino@nationaljeweler.com, and we will add you to the list.
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