Bridal

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Today show bridal party bedecked in De Beers

July 16, 2009
The bride married on the "Today Throws a Wedding" segment walked down the aisle in this De Beers necklace, in addition to diamond drop earrings and a wedding band from the brand.

New York--Last week, Today show viewers nationwide chose De Beers wedding rings for the couple getting married on the annual "Today Throws a Wedding" segment. But the couples' fingers weren't the only places sparkling with the brand's jewelry.

The bride, Leigh, her groom, Nick, and the couple's bridesmaids all wore diamond jewelry from De Beers yesterday morning when the Ashland, Ohio, pair were married live on the show.

It's big-time exposure for the De Beers brand, arguably the most famous in the diamond world for its roles in the mining and marketing of the stones, yet far less known for its finished designs.

Leigh dazzled in De Beers' "Cushion and Micropave Diamond Necklace," a one-of-a-kind platinum piece featuring 42 perfectly matched cushion-cut diamonds and 1,000 additional diamonds totaling 45.81 carats. She also donned matching diamond and platinum drop earrings weighing 11.60 carats. Altogether, the bride sparkled in more than $1 million worth of diamond jewelry.

Her groom, Nick, meanwhile, was outfitted in accouterments of his own, including De Beers' "Hero" cuff links with 3.48 carats of diamonds set in white gold, plus the "Talisman 8 Watch" with a black leather strap and 1.80 carats of diamonds.

Leigh's bridesmaids walked down the aisle with a little sparkle and flash as well. Each wore the "Wildflower Blossom Pendant," an 18-karat white gold floral design featuring a 0.14-carat, round-brilliant diamond encased in pave diamond petals.

In the United States, finished pieces such as the ones named above are available in De Beers' own retail stores, located in Beverly Hills and Costa Mesa, Calif., Bal Harbour and Naples, Fla., Dallas, Houston, Las Vegas, New York, San Francisco and Washington.
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