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WJA San Diego, GIA to host PGI seminar

October 06, 2009

San Diego--The Women's Jewelry Association (WJA) of San Diego and the Gemological Institute of America (GIA) San Diego Alumni Chapter are partnering to host a Platinum Guild International (PGI) seminar on bridal sales and current jewelry trends.

The event will take place on Oct. 15 in Carlsbad, Calif., and will feature speakers Kevin Reilly, PGI manager of industry relations, and Michael O'Connor, jewelry and style expert, television commentator and consultant to PGI.

Reilly, an industry veteran with more than 20 years of experience in brand building, marketing, customer relationships and sales management, will lead "Platinum Bridal--The Bright Spot," focusing on how to maximize bridal retail sales in an economic downturn.

O'Connor's presentation, meanwhile, will cover jewelry trends recently seen at the Primetime Emmy Awards and at Mercedes-Benz Fashion Week in New York City. One of the industry's most renowned trend experts, O'Connor frequently makes national television appearances on QVC, E! and MTV, among other networks.

"Both Kevin and Michael carry a wealth of expertise that I am confident they will deliver valuable and timely information," WJA San Diego President Alexandra Hart said in a media release. "Our chapter is committed to providing useful industry knowledge to our members and guests, which gives them the opportunity to apply it to their own jewelry profession or business."

The Oct. 15 event will take place from 6:00 p.m. to 8:30 p.m. at the Sheraton Hotel in Carlsbad. Hors d'oeuvres will be served and a cash bar will be available. The cost is $25 for members and $35 for non-members and/or guests.

For more information, or to purchase tickets, visit the WJA San Diego's Web site, WJASD.MemberLodge.com, under the "event registration" section.
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