Bridal

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ArtCarved designs 'Modern Bride' collection

July 24, 2009

Austin, Texas--As the exclusive jewelry sponsor of Modern Bride magazine's annual "Modern Bride of the Year" event, ArtCarved has launched a "Modern Bride of the Year" engagement ring and wedding band collection.

The eight-piece collection, according to ArtCarved, is bold and on-trend, keeping with the style sensibilities of the modern woman. In addition, it represents the ideals of the event, including a sense of individual style, a desire to make a difference within family, work or community, and a positive outlook on the love story the bride is about to embark on with her marriage.

Soft launched in early June, the collection has been well received by retailers, many who have already signed on to carry the collection and benefit from the program's primary objective of driving consumers in-store to see and try on the pieces, ArtCarved said.
 
The Modern Bride of the Year event is driven by Modern Bride editors who choose one trendsetting bride to be shot for the cover of the upcoming December/January issue as the "Modern Bride of the Year."

The contest underscores the magazine's celebration of enthusiastic, independent young women who care about their style, beauty and wellness, and the commitment to make the world a better place.

The Modern Bride of the Year contest will be promoted in multiple vehicles--which may include a feature on the The Tyra Banks Show--with the winner receiving a diamond wedding band from ArtCarved, along with other prizes.

ArtCarved is a division of Frederick Goldman Inc. For more information on the program, contact Vice President of Marketing Tom Tanner at (212) 807-2120.
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