Online Retail

Save E-mail Print Most Popular RSS Reprints

Blue Nile launches fully redesigned site

September 01, 2009

Seattle--Online jewelry retail giant Blue Nile announced on Tuesday the launch of a newly redesigned Web site, which offers new innovative features, enhanced product visualization, advanced search capabilities and expanded product detail.

"Since our founding in 1999, Blue Nile has grown from startup to become the leading online jewelry retailer, as well as one of the largest specialty jewelers in the world," Blue Nile Chief Executive Officer Diane Irvine said in a media release. "We created the new Web site to provide an enhanced look and feel that reflects our premium brand positioning."

New site features include:

Enhanced "Diamond Search" capability: Contains a new, intuitive comparison feature that enables consumers to evaluate diamonds side by side.

Enhanced "Build Your Own Ring" feature: Offers a completely new layout, providing a more intuitive user interface, more search tools and greater ease of use. In addition to being able to filter diamond-search results by carat weight, cut, color and clarity, consumers can use advanced search features including delivery date, polish, symmetry, depth and table percentage, fluorescence, price per carat and culet. Consumers can also watch as their ring evolves into a finished engagement ring as they progress through the shopping process.

Enhanced product visualization: Product images are more than four times larger than on the previous site.

Advanced product search and filtering: To simplify the shopping process, consumers can now narrow product selections by budget, metal type, gemstone, product (earrings or bracelets, necklaces or rings), as well as many other criteria.

Product detail flyouts: As they're shopping, consumers can simply use their mouse to hover over a product image and a flyout will appear containing all the information needed to make a purchase. This includes details such as carat weight, number of gemstones, type of clasp on a necklace or bracelet, as well as many other criteria.

"Most fine-jewelry customers are men buying gifts for their wives or girlfriends," Blue Nile Senior Vice President Sue Bell said in the release. "We know our customers, and they want to be in control of the shopping process. This redesign gives him even more tools to create his own shopping experience."
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Online Retail News

More Online Retail News

More Like This

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement